Finance Sales Executive at DAG Industries Nigeria Limited

Purpose of the Role

• The Finance Sales Executive is responsible for driving growth in asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity.
• This is a field-focused sales role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory.
• The role is highly KPI-driven and is central to expanding the company’s client base and loan portfolio.

Key Responsibilities
Market Research G Territory Intelligence:

• Conduct continuous market research within the assigned geographic territory.
• Develop in-depth understanding of local demand for asset finance for the company’s products, client demographics, economic activity, and untapped sales potential.
• Identify all parks within the specified geography, map the respective fleet owners, park chairman, dealers and any other influencer. Map key clusters of potential clients (e.g., individuals, small businesses, traders, etc.).
• Evaluate new financing opportunities and identify underserved client segments.
• Prepare and submit market potential reports within set timelines.
• KPI 1: New sales potential (market potential) in the assigned territory over a specific time period.

Finance Sales Pipeline Development G Management:

• Build and maintain a minimum pipeline of 300 potential new finance clients at all times.
• Categories leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency.
• Update the pipeline daily with accurate information on follow-ups, next steps, conversion probabilities, and client movement between stages.
• Engage prospects regularly to keep them active and well-nurtured.
• Submit weekly pipeline activity and performance reports.
• KPI 2: Size, quality, and accuracy of the sales pipeline (minimum 300 leads).

New Finance Sales Generation:

• Generate a minimum of 30 high-quality hot leads per month, each with a G0% probability of loan approval.
• Plan and conduct rider engagement programs aimed at educating riders on the company’s loan products and continuously raise and build awareness.
• Identify clients with strong repayment capacity, stable income sources, and suitable asset needs.
• Guide potential clients through the financing process and prepare them for credit assessment requirements. Collect, verify and upload into the system all KYC and all other documents required for both field verification and tele-verification.
• Work closely with Field Verification Officers, Tele-Verification Officers, Credit Officers, and Collections Officers to support end-to-end onboarding and client relationship management.
• Achieve monthly new finance sales targets as agreed with Management.
• KPI 3: Minimum 30 hot, high-quality, high-conversion leads generated per month.

Competitor Monitoring G Market Intelligence:

• Continuously monitor and document competitor activities within the assigned territory, including:
• sales / marketing / promotions strategies and campaign
• financing rates
• loan terms and conditions
• target customer segments
• Identify strengths and weaknesses of competitors and provide recommendations.
• Submit competitor intelligence updates weekly or as required.
• KPI 4: Frequency, accuracy, and usefulness of competitor activity reports.

KPIs Measurement

• Market Research Size and accuracy of new sales potential identified
• Sales Pipeline Minimum 300 active leads; pipeline accuracy; daily updates
• New Sales Generation Minimum 30 hot leads monthly with 90% approval probability
• Competitor Monitoring Quality and timeliness of competitor intelligence reports

Required Qualifications & Experience

• High School completion Certificate required; Diploma or Degree in Marketing, Business, Finance, or related field is an advantage.
• 2–5 years’ experience in field sales, business development, microfinance, asset finance, or related sectors.
• Proven experience building and managing sales pipelines.
• Strong understanding of lead generation, client qualification, and sales funnels.
• Experience working in informal, semi-formal, or small-business markets is highly advantageous.

Skills & Competencies:

• Strong communication, negotiation, and interpersonal skills.
• High level of territory awareness and commercial acumen.
• Ability to work independently and meet strict sales KPIs.
• Skilled in client prospecting, screening, and conversion.
• Solid organizational and time-management capabilities.
• Competent with CRM systems and mobile data-collection tools.
• Ability to analyze market data and identify opportunities.

Personal Attributes:

• ‘Hunter mentality’, highly motivated and target driven.
• Sociable, confident, and able to build rapport quickly.
• Persistent, proactive, and resilient.
• Ethical and trustworthy.
• Flexible and adaptable to changing market conditions.
• Strong sense of ownership and accountability.