Field Sales Executive (B2B & B2C) at Beem Farm Foods

Job Summary

• As we continue to expand our market presence, we are seeking a highly motivated, results-oriented Field Sales & Marketing Executive to drive customer acquisition, build strategic business partnerships, and accelerate revenue growth.
• The Field Sales & Marketing Executive will be responsible for expanding Beem Farm Foods' customer base by driving both.
• This role is ideal for someone who enjoys being in the field, meeting people, negotiating business opportunities, and consistently delivering sales results.

Key Responsibilities
Business Development:

• Identify and onboard new B2B customers across Lagos.
• Develop strategic partnerships with hotels, restaurants, cafés, lounges, bars, caterers, supermarkets, grocery stores, food vendors, and corporate organizations.
• Generate new business opportunities through cold visits, referrals, networking, and market prospecting.
• Build a robust pipeline of prospective customers and convert leads into active accounts.
• Negotiate supply agreements and maintain strong business relationships with clients.

Sales & Customer Acquisition:

• Drive retail (B2C) customer acquisition through field marketing and direct engagement.
• Promote Beem Farm Foods' product offerings to prospective customers.
• Meet and exceed assigned sales and revenue targets.
• Execute promotional activities, product sampling, and offline marketing campaigns where necessary.
• Upsell and cross-sell products to existing customers.

Account Management:

• Maintain regular engagement with existing customers to encourage repeat business.
• Resolve customer concerns professionally and ensure high levels of customer satisfaction.
• Monitor customer purchasing patterns and identify opportunities for increased sales.

Market Intelligence:

• Gather market insights on customer preferences, competitor activities, pricing trends, and emerging opportunities.
• Provide regular market feedback and recommendations to management.

Reporting:

• Submit daily, weekly, and monthly sales activity reports.
• Track leads, customer visits, conversions, and sales performance using approved reporting templates.

Key Performance Indicators (KPIs)
The successful candidate will be evaluated based on:

• Achievement of monthly sales targets.
• Number of new B2B accounts onboarded.
• Number of HoReCa partnerships established.
• Growth in B2C customer acquisition.
• Customer retention and repeat purchase rate.
• Revenue generated from assigned territories.
• Quality and consistency of sales reporting.

Requirements

• Minimum of OND / HND / Bachelor's Degree in Marketing, Business Administration, or any related discipline.
• Minimum of 2 years' proven experience in field sales, business development, or marketing.
• Experience selling food products, FMCG, hospitality supplies, or related products is highly preferred.
• Demonstrable experience working with or selling into the HoReCa (Hotels, Restaurants, and Catering) industry.
• Strong knowledge of Lagos markets and commercial areas.
• Excellent communication, negotiation, and relationship management skills.
• Ability to identify opportunities and close sales independently.
• Highly self-motivated with a strong passion for achieving targets.
• Strong presentation and interpersonal skills.
• Proficiency in Microsoft Office applications and basic reporting tools is an added advantage.

Key Competencies:

• Business Development
• Customer Acquisition
• B2B Sales
• B2C Sales
• Relationship Management
• Negotiation Skills
• Prospecting
• Closing Sales
• Market Intelligence
• Time Management
• Communication Skills
• Results Orientation.