Field Marketing Specialist, South East at Red Bull

Job Summary

• The Field Marketing Specialist (FMS) supports the FMM in making Red Bull #1 regionally by building its local presence in line with global/national strategies. 
• They gather local insights by networking with key communities and opinion leaders, providing strategic input for regional marketing initiatives. 
• These initiatives cover the four marketing pillars (Consumer Collecting, Sports, Culture, and Communications) and leverage both On and Off Premise channels. 
• The FMS is primarily field-based, constantly "on the pulse" and executing initiatives, this is not an ‘office’ job.

Responsibilities
All the responsibilities we'll trust you with:

Strategic Direction & Brand Priorities:

• Collaborate with the FMM on field strategy implementation, developing programs to build brand image and product understanding locally. Support national and regional Red Bull-owned programs.
• Drive consumer trial aligned with brand values, international guidelines, and local realities, focusing on relevant consumption occasions and key moments. Manage internal/external requests according to regional priorities.

Consumer Collecting Program Management:

• University:
  • Set goals to engage new university users and expand the consumer base.
  • Empower Student Marketeers to integrate Red Bull into key student moments (study, sport, party) using a "from students for students" approach.
  • Implement sales support to drive distribution, sales, and in-store visibility. Develop engaging university initiatives to build brand love.
  • Utilize program tools and reporting for targeted reach and balanced priorities.
• Sampling:
  • Set goals with the FMM to drive new user trials. Provide clear guidelines to the team.
  • Develop sales plans focused on distribution, sales, trade engagement, and in-store visibility. Coach the team to generate new mission ideas. Manage internal/external sampling requests.
  • Use program tools and reporting to track performance and improve targeting.
• Sports:
  • Develop and execute field marketing in relevant sports scenes.
  • Build relationships with key opinion leaders and local networks. Leverage national/international athlete portfolio.
  • Support event organization, handling parts of larger projects and executing smaller activations.
  • Deliver a program with balanced 3rd party event involvement.
• Culture:
  • Support and implement culture marketing plans aligned with national/regional needs.
  • Develop a strong cultural network, particularly in music and dance.
  • Optimize Red Bull product usage by opinion leaders and ensure effective brand/product communication.
  • Strengthen existing Red Bull culture initiatives and establish Red Bull as a key player in relevant local areas.
• Communications:
  • Create tailored communication plans for local activations, support new format ideas, and suggest content.
  • Leverage digital trends and maximize earned/owned media through local stories and a strong media network.
  • Build a premium local brand image with a strong digital/social presence, aligning with national strategies. Social Opinion Leaders/
• Creators:
  • Build and maintain regional influencer relationships.
  • Provide content opportunities and plans to the national media team.

Premium Appeal & Local Pride:

• Create and support key events and marketing opportunities aligned with Red Bull values and relevant to the local consumer/media landscape.
• Identify and elevate local heroes. Maintain a strong logistical system for premium appearance and tool management.
• Execute national/global events/projects with excellence. Coach Student Marketeers on program execution and brand building.
• Activate best practices in universities. Ensure effective consumer interactions to drive trial.
• Equip Student Marketeers with sales skills. Incorporate indirect sampling for broader reach. Implement effective local media outreach (TV, radio, print, digital). Develop engaging digital ideas. Establish editorial plans for projects, crises, and launches.
• Distribute local content nationally and utilize the Red Bull Content Pool. Build regional media networks.

Marketing Innovation:

• Develop and execute locally relevant ideas complementing global/national initiatives.
• Support cross-marketing opportunities with integrated plans. Involve the Consumer Collecting team in field idea generation and leverage their university experience to identify trends.
• Lead creative processes with Student Marketeers for new ideas to build student loyalty. Understand the consumer landscape and approach various consumers through direct/indirect sampling. Create locally relevant stories with extended reach across print, TV, and web.

Organizational Capabilities & Efficiency:

• Embody Red Bull values. Implement effective programs to reach the target group, adapting resources as needed.
• Drive program efficiencies using tools and strategic outsourcing. Maintain the local logistics system for premium appearance and tool management.
• Support product stock management. Maintain program tools, POSM, cars, and branded items. Implement standardised Student Marketeer recruitment, onboarding, and training. Empower Student Marketeers with strategic guidance and coaching. Foster growth through coaching, brainstorming, and planning.
• Nurture talent for organizational advancement. Collaborate with HR/Legal on employment administration. Maintain efficient warehousing and infrastructure.
• Manage the regional budget with accountability. Identify cost-saving opportunities. Handle expenses and administration.
• Seek beneficial partnerships.
• Outsource local media and coordinate event logistics.

Requirements
Your areas of knowledge and expertise that matter most for this role:

• 2 - 3 years marketing experience (preferably in sports/events/culture/field) with initial team leadership and sales experience.
• Strategic, proactive, results-oriented, with a strong "can-do" attitude and attention to detail.
• Excellent communication and networking skills, including presenting and training.
• team leadership, motivation, and team-building skills.
• Analytical, planning, budgetary, and project management skills, combined with creativity and a track record of implementing ideas.
• Understands the South East landscape beyond the obvious
• Possesses or has access to a quality network of key stakeholders in the region.
• Education requirement - University Degree
• Language requirement - English (Verbal & Written).