Female Marketing Communications Specialist at Willers Solutions

Our Client is a venture - backed multinational enterprise that provides world - class brand protection services in emerging markets. They use mobile technology to combat counterfeiting and increase brand equity with innovative, consumer - focused product protection and targeted marketing solutions.

Job Description
Branding & Communication

• Manage brand delivery and consistency across all markets for all product lines;
• Create, update and manage all published contents (images, videos and written)
• Plan and execute campaigns for corporate promotions, launching of new product lines etc.;
• Generate and Convert leads.
• Strategically promote the company’s products and services.

Marketing  

• Develop, refine and execute marketing goals and strategies;
• Design and execute marketing campaigns across all channels for all our entities;
• Design all marketing materials, website content, and publications for accuracy, branding, and compliance with the organization’s brand architecture;
• Set and meet internal and external marketing objectives;
• Ensure marketing / communication campaigns and programs are aimed at enhancing sales efforts;
• Conduct market analysis and research to identify trends and opportunities;

Digital Marketing:

• Execute social media strategies on behalf of the company through competitive research, platform determination, message and audience identification;
• Device ways to monitor, measure and report on the impact of social media campaigns and effects on the business;
• Develop contents for B2B e-mails, SMS marketing and increase brand awareness and image;
• Produce valuable contents for the company’s online presence and organize the company’s publications;
• Monitor and report trends in social media tools, applications, design and strategy as relates to company’s image.

COMPETENCIES / SKILLS 

• Excellent written and verbal communication.
• Attention to details and accuracy.
• Marketing Analytics
• Excellent proposal writing
• Content development
• Business writing.
• Strong Research proficiency 
• Copy writing
• Project Management
• Excellent presentation and negotiation.
• Excellent use of social media platforms such as Facebook, Instagram, LinkedIn, YouTube, twitter etc.
• Good team player and self-motivator.
• Excellent creative skills and ability to work independently.
• Sound knowledge of Web and Digital Marketing Technologies (HTML, Google Analytics, SquareSpace, Adwords, BenchMark).

EDUCATION/REQUIREMENTS

• Degree in Marketing, Mass Communication or related discipline.
• An MBA would be an added advantage.
• 3 - 5 years’ experience in Strategic Marketing, Social Media Marketing and Business Communications.
• Background in Consulting, Public Relations (PR) and Media.

Qualified Candidates should forward their CVs to hr@willerssolutions.com