Female Digital Marketer (SEO Specialist) at HR-EX Consulting

Job Brief

• She is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
• Creating and implementing the positioning, branding, and launch strategy.
• Participating in business model discussions and contributing to the development of the company. Keep marketing strategy on track and ensure the business continues to reach a larger audience.

Duties and Responsibilities

• Develop strategies and tactics to get the word out about the organization and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from idealization to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
• Implement a strategy to research and analyse data to identify and define audiences.
• Represent the marketing team to cross-functional groups including product management, sales, or customer support.
• Updating senior leadership on the progress of marketing activities and reporting on the results of the campaign.
• Conduct market research to determine commodity trends, and competitors’ services.
• Establish and maintain relationships with consumer, community, employee, and public interest groups.
• Plan or direct the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 2 - 3 years of post-graduation experience
• SEO Optimisation expert preferred.
• Metric-driven marketing mind with an eye for creativity.
• Extensive knowledge of marketing strategies, channels and branding.
• Excellent communication skills.
• Ability to think both creatively and strategically.
• Knowledge of social media and web analytics.
• Strong project management, multitasking and decision-making skills. Experience in a marketing agency is an added advantage.
• Foreign, private school preferred. However quality work experience may fly.