Farm Marketing Officer at Smart Partners

Job Summary

• Do you have a passion for agriculture and a drive to sell? Are you a go-getter excited to build on a successful and growing farm business? If so, we want to hear from you!
• We are looking for a self-motivated Marketing Officer to join our team and play a key role in expanding our sales reach and profitability.

Responsibilities

• Develop and implement a comprehensive marketing strategy to increase sales across all farm products.
• Conduct market research to identify new target audiences and sales opportunities.
• Manage and expand existing customer relationships.
• Develop engaging content (written, visual, and social media) to promote the farm and its products.
• Manage all aspects of online sales, including website content, e-commerce platform, and online marketing campaigns.
• Attend farmers markets, agricultural events, and trade shows to promote the farm and generate leads.
• Track and analyze marketing performance metrics and adjust strategies as needed.
• Collaborate with farm staff on product information, pricing, and promotions.
• Develop and manage the farm's brand identity and messaging.
• Stay up-to-date on industry trends and best practices in agricultural marketing.

Education, Qualifications and Experience

• Bachelor's Degree in Marketing, Agriculture, Business, or a related field (or equivalent experience).
• Minimum 2 years of experience in agricultural marketing or a similar B2B/B2C sales environment.
• Proven track record of success in developing and implementing marketing strategies that drive sales growth.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Passion for agriculture and a commitment to sustainable practices.
• Proficiency in social media marketing and content creation (a plus).
• Experience with e-commerce platforms (a plus).

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Make a real impact on the success of a growing and sustainable farm business.
• Be part of a passionate and dedicated team.