Experienced Digital Ads Manager at Big Field Digital Limited

Location: Ibadan, Oyo

Job Summary

• If you live and breathe digital advertising, we want to talk to you. Big Field Digital is proud to be one of the fastest-growing Digital Agencies in Nigeria. We are searching for a highly experienced digital ads manager to join our digital marketing team.
• You will be responsible for setting up, optimizing, and reporting on digital advertising campaigns forour company and clients.
• This position primarily focuseson paid search ads withinGoogle and other advertising platforms. Campaigns will also include retargeting, display, and video ads.
• Our ideal candidate is someone with experience in digital marketing/advertising, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Develop and monitor ad budgets, A/B testing ad creatives, keyword research, and optimization for conversions and KPIs.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Communicate with clients about their digital marketing needs.
• Use web analytics software to monitor the performance of clients’ websites and make recommendations for improvement.
• Develop and integrate content marketing strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Keep up to date with current digital trends.
• Must be a team player that is also comfortable working independently

Requirements

• Bachelor’s or Master’s Degree in Marketing or a related field.
• A minimum of 2 years of Google Ads accounts management experience is essential.
• Google ads and FB Ads Manager certification are required.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, PPC, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising.
• Experience in optimizing landing pages and user funnels.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing and measurement.

Other Requirements:

• We are looking for someone passionate and committed to growing with the team and company vision.
• You’ll have strong teamwork and communication skills – we collaborate A LOT!
• Must be 100% committed and ready to work full time. We are not looking for a freelancer.
• Proven experience is required; therefore, beginners and inexperienced digital marketers are advised not to apply. We also respectfully ask that recruitment agencies SHOULD NOT contact us about this role. No exceptions.

What We Offer

• Innovative solutions delivery to the world’s digital changes.
• Experience exchange with colleagues all around the world.
• Friendly team and cosy/enjoyable working environment.
• You will enjoy competitive pay and an opportunity to work on top-notch projects.
• Opportunity for training and growth.