Email Marketer at Dekina Beauty Limited

Role Overview

• The Email Marketing Specialist will be responsible for planning, creating, and executing email campaigns that promote Dekina Beauty’s products, offers, and seasonal collections.
• You’ll craft compelling content that captures attention, builds trust, and drives conversionsfrom welcome emails to beauty tips, newsletters, and exclusive offers.

Key Responsibilities

• Develop and implement email marketing strategies aligned with Dekina Beauty’s brand voice and marketing goals.
• Write engaging, on-brand email copy and subject lines that improve open and click-through rates.
• Design and schedule email campaigns using tools like Mailchimp, Klaviyo, or similar platforms.
• Segment email lists to deliver personalized and targeted messages.
• Collaborate with the content, design, and social media teams to ensure consistent brand messaging across channels.
• Analyze email performance metrics (open rate, CTR, conversion, unsubscribe) and optimize campaigns accordingly.
• Conduct A/B tests on subject lines, copy, and visuals to maximize engagement.
• Manage customer retention and re-engagement campaigns.
• Stay updated on email marketing trends, automation tools, and best practices in the beauty industry.

Requirements

• Interested candidates should possess a Bachelor’s Degree with 2 years proven experience as an Email Marketing Specialist, preferably in the beauty, lifestyle, or fashion industry.
• Strong copywriting and storytelling skills with a flair for engaging, feminine, and persuasive language.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, ConvertKit).
• Basic understanding of design tools (e.g., Canva, Figma) is a plus.
• Analytical mindset with the ability to interpret metrics and drive strategy from data.
• Attention to detail and commitment to delivering high-quality campaigns on time.
• A passion for beauty, skincare, and empowering women through confidence and self-care.

What We Offer

• Competitive pay and performance bonuses.
• Flexible working hours (remote-friendly).
• Opportunity to grow with a fast-rising beauty brand.
• A supportive, creative, and purpose-driven work environment.