Email Campaign Manager at Project Growth

Key Responsibilities:

• Strategic Lead Generation: Identify and generate leads through LinkedIn and cold email outreach, focusing on engaging potential clients and expanding the client base.
• Copywriting: Write creative and compelling copy tailored to target ideal customer profiles (ICPs) and engage potential clients.
• Market Research: Conduct thorough market research to identify potential companies, ICPs, and buyer personas, ensuring a targeted approach.
• Customized Outreach: Develop and execute tailored email outreach strategies and campaigns to engage potential clients effectively.
• Communication: Maintain open and effective communication with leads, building relationships and converting them into qualified sales opportunities.
• Tools Utilization: Utilize Apollo and LinkedIn Sales Navigator to enhance lead generation efforts and identify potential prospects.

What Success Looks Like:

• Qualified Leads: Consistently generate and convert leads into qualified sales opportunities, contributing to the company's growth and revenue goals.
• Engaging Communication: Utilize creative copywriting to effectively engage and resonate with potential clients, leading to increased interest and interaction.
• Strategic Targeting: Demonstrate a strong understanding of ICPs, effectively targeting and tailoring communication to meet their specific needs and preferences.

Qualifications:

• Experience: Proven experience in business development, lead generation, or sales roles, particularly in targeting and engaging ICPs, with prior experience using Apollo and LinkedIn Sales Navigator.
• Communication Skills: Fluent in English with excellent verbal and written communication skills, capable of crafting engaging and persuasive outreach messages.
• Research Skills: Strong market research skills to identify potential companies, ICPs, and buyer personas.
• Attention to Detail: Excellent attention to detail, ensuring accuracy and effectiveness in all outreach efforts.
• Time Management: Highly organized and capable of managing multiple tasks and meeting deadlines efficiently.
• Remote Work Proficiency: Independent and self-motivated, capable of working effectively in a remote setting with strong collaboration skills.