E-Commerce Specialist at Zkteco Biometric Limited

Job Description

• Coordinate and facilitate online sales and website development. 
• Generate and update website content (products, content, promotions) 
• Update keywords per SKU (Stock Keeping Unit)
• Coordinate and facilitate end to end online sales for delivery and payment 
• Build traffic and sales via the website 
• Plan, define and implement website changes and functional improvements 
• Maintain and update the online marketing plan for the website 
• Monitor key performance indicators on the website and develop plans to improve them. 
• Monitor inbound product inventory on purchase orders to coordinate timely delivery to the customer
• Research, evaluate, identify, and lead the development of new product features and promotional programs to grow overall eCommerce revenue
• Managing digital advertising including Google Analytics, adwords, retargeting, Facebook, Instagram, YouTube, and other media partners
• Meeting customers expectations by recommending changes to product or services and websites
• Update product information and content on the website
• Work with Team to create images, promotions etc. for display on the website
• Prepare reports and analyze conversion numbers
• Other duties as may be assigned by Line manager/HOD

EDUCATION AND EXPERIENCE

Academic Qualification(s):

• First Degree from a reputable higher institution
• Experience (Number of Relevant Years):
• Minimum 3 years experience in managing B2C eCommerce merchant websites, such as Konga, Jumia etc.
• 1+ years hands-on experience implementing Google Analytics, SEO and SEM/Marketing