E-Commerce Manager at Estrada International Staffing Solutions

Salary: 500k-650k Monthly Gross

Job Summary:

As the E-Commerce Manager in the FMCG (Fast-Moving Consumer Goods) sector, you will be responsible for developing and implementing the online sales and marketing strategies to drive revenue growth and enhance the digital presence of our products. You will work closely with cross-functional teams to optimize the online shopping experience, manage e-commerce platforms, and drive brand engagement in the digital space.

Key Responsibilities:

• E-Commerce Strategy: Develop and execute the overall e-commerce strategy to increase online sales and market share, aligning it with the company's business objectives.
• Platform Management: Manage various e-commerce platforms (e.g., websites, marketplaces, social commerce) to ensure an effective online sales channel. Monitor performance, inventory levels, and customer feedback.
• Product Listings: Oversee the creation and optimization of product listings, ensuring accuracy, appealing content, and optimized keywords for search engine visibility.
• Customer Experience: Continuously improve the online shopping experience, focusing on user interface, navigation, site performance, and mobile responsiveness.
• Digital Marketing: Collaborate with the marketing team to develop and implement digital marketing campaigns, including email marketing, social media advertising, and PPC (Pay-Per-Click) campaigns.
• Data Analysis: Utilize data analytics tools to track e-commerce performance metrics, identify trends, and make data-driven decisions to optimize sales and marketing strategies.
• SEO and SEM: Implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to improve website visibility and drive organic and paid traffic.
• Inventory Management: Work closely with supply chain and operations teams to ensure proper inventory management and fulfillment processes, minimizing stockouts and overstock situations.
• Competitor Analysis: Monitor competitor e-commerce activities, pricing strategies, and market trends to stay competitive and identify opportunities for improvement.
• Team Leadership: Build and manage a team of e-commerce professionals, including coordinators and analysts, to execute the e-commerce strategy effectively.
• Compliance and Security: Ensure e-commerce operations comply with all relevant regulations and security standards, including data protection and payment security.

Qualifications:

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field; MBA or relevant certifications are a plus.
• Proven experience Five (5) years in e-commerce management, preferably within the FMCG sector.
• Strong understanding of e-commerce platforms, CMS (Content Management Systems), and digital marketing tools.
• Proficiency in data analytics and experience with relevant tools (e.g., Google Analytics, e-commerce analytics platforms).
• Excellent knowledge of SEO and SEM best practices.
• Familiarity with FMCG products, industry trends, and customer preferences.
• Exceptional leadership and team management skills.
• Strong communication, negotiation, and problem-solving abilities.