E-Commerce & Digital Marketer at SENCE Nigeria

Job Summary:

• The Digital Marketer will manage and optimize paid digital campaigns to boost brand visibility, website traffic, and online sales. The role focuses on fashion consumers and requires expertise in Meta (Facebook & Instagram), Pinterest, and Google Ads, alongside strong knowledge of eCommerce funnels.

Key Responsibilities:

• Plan, execute, and optimize ad campaigns across Facebook, Instagram, Pinterest, and Google Ads.
• Conduct audience research, A/B testing, and retargeting to maximize ROI.
• Monitor campaign performance and provide regular reports.
• Manage ad budgets and forecast campaign outcomes.
• Oversee website updates, performance, and user experience.
• Manage product listings, promotions, and eCommerce metrics.
• Collaborate with creative and sales teams to align campaigns with brand goals.
• Stay updated on fashion trends, digital innovations, and consumer behavior.

Requirements:

• 5+ years managing paid campaigns on Meta, Google Ads, and Pinterest.
• Strong analytical skills with tools like Google Analytics & Meta Business Suite.
• Solid knowledge of eCommerce funnels and customer journey mapping.
• Experience in fashion, beauty, or lifestyle brands (preferred).
• Proficiency in copywriting, A/B testing, and Shopify (advantage).
• Detail-oriented, creative, and results-driven.