Digital Strategy & Communications Analyst at SKOT Communications

Overview

• The Digital Strategy & Communications Analyst will support the planning, implementation and optimisation of digital communication strategies for clients across multiple sectors. The role combines strategic thinking with hands-on execution, requiring someone who is analytical, digitally savvy and passionate about creating impactful communications.
• Working closely with account teams, creatives and senior strategists, you will translate business objectives into effective digital initiatives, monitor performance, identify insights and contribute to continuous improvement across campaigns. 

Key Responsibilities

Digital Strategy & Planning

• Support the development and execution of digital communication and content strategies aligned with client objectives.
• Conduct industry, competitor and audience research to identify trends, opportunities and insights that inform strategic recommendations.
• Keep abreast of emerging digital platforms, consumer behaviour and industry trends, recommending innovative approaches where appropriate.
• Contribute to client presentations, strategy documents and digital recommendations.

Content & Campaign Management

• Develop content calendars and coordinate digital content across social media, websites and other digital channels.
• Work collaboratively with account management and creative teams to ensure digital activities align with broader communications and marketing strategies.
• Assist in planning and executing integrated digital campaigns across owned, earned and paid channels.
• Support SEO, social media optimisation and digital best practices to improve online visibility and engagement.

Analytics, Measurement & Optimisation

• Monitor campaign performance using analytics tools and prepare reports highlighting key insights, performance trends and optimisation opportunities.
• Analyse website, social media and campaign metrics to measure effectiveness against agreed KPIs.
• Support the implementation of measurement frameworks and campaign reporting to demonstrate campaign impact and ROI.
• Translate performance data into actionable recommendations that improve campaign effectiveness and inform future strategy.

Community & Stakeholder Engagement

• Assist in managing digital communities by monitoring conversations, identifying engagement opportunities and escalating issues where necessary.
• Support the identification of digital influencers, partners and relevant online communities that strengthen client visibility and engagement where required.

Collaboration & Project Delivery

• Work closely with account management, strategy and creative teams to deliver integrated communications programmes.
• Manage multiple projects simultaneously while ensuring quality, accuracy and adherence to deadlines.
• Support internal knowledge sharing by contributing digital insights, trends and best practices across the agency.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Communications or a related discipline.
• 3–5 years’ experience in digital marketing, digital communications, social media, content strategy or a related role.
• Strong understanding of digital marketing principles and communications strategy.
• Experience using digital analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics or similar platforms.
• Working knowledge of SEO, social media management, paid digital advertising and content marketing.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Microsoft Office and presentation tools; experience with digital management platforms is an advantage.
• A proactive attitude, curiosity and willingness to continuously learn in a fast-paced consulting environment.

Key Competencies

• Digital Strategy Support
• Strategic Research & Insight Generation
• Digital Communications
• Content Planning & Coordination
• Social Media Strategy
• Campaign Performance Analysis
• Data Analysis & Reporting
• Digital Marketing Fundamentals
• Client Communication
• Project Coordination
• Critical Thinking
• Collaboration & Teamwork
• Time Management
• Commercial Awareness
• Continuous Learning & Innovation