Digital Social Media Marketer at Eric Kayser

Job Overview

• We are seeking a dynamic and creative Social Media Marketer with strong graphic design and video editing skills to join our team.
• The ideal candidate will be responsible for managing our social media presence, creating visually engaging content, and driving online engagement across all platforms.
• This role requires a blend of strategic thinking, creativity, and technical expertise.

Responsibilities
Social Media Management:

• Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
• Create, curate, and schedule content across all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor social media accounts for engagement opportunities, responding to comments, messages, and mentions in a timely and professional manner.
• Analyse and report on social media performance, providing insights and recommendations for improvement.

Content Creation:

• Design eye-catching graphics and visual content that aligns with the brand’s identity and marketing goals.
• Create and edit videos for social media campaigns, ensuring they are optimized for each platform.
• Develop compelling copy that complements visual content and drives user engagement.

Campaign Management:

• Plan and execute social media campaigns, including promotions, contests, and product launches.
• Collaborate with the marketing team to ensure social media campaigns are integrated with broader marketing strategies.

Trend Analysis and Adaptation:

• Stay up-to-date with the latest social media trends, tools, and best practices.
• Adapt strategies and content based on emerging trends and platform changes.

Brand Consistency:

• Ensure all social media content reflects the company’s brand voice, values, and guidelines.
• Work closely with the design and marketing teams to maintain a consistent brand image across all channels.

Collaborations and Partnerships:

• Identify and engage with influencers, brand ambassadors, and potential collaborators to expand the brand's reach.
• Manage relationships with external partners and agencies as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
• Proven experience as a Social Media Marketer, with a strong portfolio demonstrating graphic design and video editing skills. A candidate with 4 to 5 years experience would be ideal for this role

Technical Skills:

• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Understanding of SEO and web traffic metrics is a plus.
• Creativity: Strong creative vision with an eye for aesthetics and detail.
• Communication: Excellent written and verbal communication skills.
• Time Management: Ability to manage multiple projects and deadlines in a fast-paced environment.
• Team Player: Ability to work collaboratively with cross-functional teams.

Salary
N300,000 - N350,000 monthly.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Great company culture
• Creative and collaborative work environment.