Digital Sales Executive/ SEO Manager (Health and Fitness Industry) at Nicole Sinclair Consulting

The Digital Sales Executive/ SEO Manager is responsible for developing and executing comprehensive social media strategies to promote our brand, drive engagement, increase brand visibility and contribute to our overall SEO goals.

• Social media strategy: develop and implement effective social media strategies that align with our brand identity and target audience.
• Content creation: create engaging and sharable contents, including text, images, and videos that resonates with our audience and align with our SEO objectives.
• Community management: actively engage with our followers on various social media platforms, fostering a positive and supportive community.
• SEO optimization: optimize social media content for search engines, including using relevant keywords, hashtags and meta descriptions.
• Analytics and reporting: Track and analyze social media performance metrics, including engagement rates reach and conversions.
• Prepare regular reports to measure the effectiveness of our social media campaigns.
• Paid social advertising: manage and optimize paid social media advertising campaigns to reach a wider audience and drive conversions.
• Stay up to date: keep abreast of the latest trends, best practices, and tools in social media and SEO.

Qualification/ Experience

• Candidates should possess a Bachelor’s degree in Marketing Communications or a related field.
• Minimum of 3-5 years of experience in social media management with a strong focus on SEO
• Proven track record of successfully managing social media campaigns and driving engagement
• In-depth knowledge of SEO principles and best practices
• Proficiency in social media platforms such as (Facebook, Instagram, Linkedin, Twitter)
• Experience with social media analytics tools e.g google analytics, search console, hootsuit
• Knowledge of content management systems
• Experience with paid social media advertising platforms such as Facebook Ads manager, Google ads.
• Experience working in an advertising agency is an added advantage.
• Background in sport or fitness content writing is an added advantage.

Knowledge/ Skills

• Strong analytic skills and ability to interpret data
• Excellent written and verbal communication skill
• Marketing
• SEO optimization