Digital Media Strategist at Precious Aurum Integrated Services (PAIS)

About the role

We are seeking a highly skilled and creative Digital Media Strategist to join our team. The Digital Media Strategist will be responsible for developing and implementing comprehensive digital media strategies to enhance our brand presence, engage our target audience, and drive business objectives.

Responsibilities 

• Develop and execute digital media strategies to increase brand awareness, drive website traffic, and generate leads.
• Manage all aspects of digital media campaigns, including planning, budgeting, execution, and optimization.
• Oversee the creation and production of digital content, including videos, graphics, and written content, in collaboration with internal and external stakeholders.
• Utilize data and analytics to track and measure the effectiveness of digital media campaigns, and optimize performance based on key metrics.
• Stay informed about emerging trends and best practices in digital media, and make recommendations for continuous improvement.
• Address and resolve technical issues with laptops within the organization. This includes troubleshooting hardware and software problems, coordinating repairs and maintenance, and ensuring that all laptops are functioning optimally.
• Collaborate with cross-functional teams, including marketing, IT, and creative, to ensure alignment and integration of digital media initiatives with overall business objectives.
• Monitor industry trends, competitor activities, and consumer behavior to identify opportunities for innovation and differentiation.

Candidate requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Proven experience in digital media strategy development and execution.
• Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and paid advertising.
• Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent communication skills, with the ability to effectively convey ideas and concepts in written and verbal formats.
• Creative thinker with the ability to develop innovative and engaging digital content.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Team player with a collaborative mindset and the ability to work effectively in cross-functional teams.
• Must currently be residing in Abuja