Digital Media Specialist at Global Profilers

Job Summary

• We are seeking a creative and results-driven Digital Media Specialist to oversee and manage multiple brands across various industries. 
• The ideal candidate should be an expert in social media strategy, content creation, audience engagement, and performance analytics.
• This role requires a proactive and strategic thinker with a deep understanding of digital marketing, brand positioning, and emerging trends. 
• The Digital Media Specialist will be responsible for driving brand awareness, increasing audience engagement, and enhancing brand loyalty across multiple social media platforms. 
• The ideal candidate should be an excellent communicator, highly organized, and capable of working independently as well as within a team environment.

Key Responsibilities
Social Media Strategy & Management:

• Develop, implement, and manage effective social media strategies for multiple brands.
• Create and publish engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage content calendars, ensuring consistent posting schedules aligned with each brand's objectives.
• Monitor, respond, and engage with online communities in a professional and brand-aligned manner.
• Optimize social media profiles for maximum visibility and engagement.

Content Creation & Branding:

• Collaborate with designers and content teams to develop visually appealing and compelling brand-aligned content.
• Ensure all content aligns with brand voice, messaging, and marketing goals.
• Write engaging captions, articles, and campaign content that resonate with target audiences.
• Oversee video content creation and short-form content for platforms like TikTok and Instagram Reels.

Marketing Communication & Campaign Management:

• Plan and execute data-driven social media marketing campaigns.
• Work closely with the marketing team to support digital advertising, influencer partnerships, and promotional campaigns.
• Stay updated on trends, competitors, and industry developments, identifying opportunities for brand differentiation.

Analytics, Reporting & Optimization:

• Track and analyze key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower growth.
• Provide regular performance reports and offer data-driven recommendations for improvement.
• Utilize tools like Meta Business Suite, Google Analytics, and Hootsuite to measure success and optimize campaigns.

Cross-Functional Collaboration:

• Coordinate with marketing, PR, and design teams to maintain a unified brand presence.
• Collaborate with customer service teams to address inquiries and manage online reputation.
• Support additional digital marketing initiatives to ensure a holistic brand strategy.

Required Skills & Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media management, digital marketing, or related roles.
• Proven ability to manage multiple brands across different industries.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent content writing, storytelling, and copywriting skills.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing.
• Experience with social media analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics).
• Knowledge of paid advertising strategies (e.g., Facebook Ads, LinkedIn Ads, Instagram Ads).
• Strong teamwork and collaboration skills in a fast-paced environment.
• High level of creativity, attention to detail, and problem-solving.
• Ability to work independently while meeting deadlines and strategic goals.

Competencies:

• Proactive & Innovative – Takes initiative and continuously explores ways to improve brand engagement.
• Data-Driven – Comfortable analyzing metrics and optimizing content based on performance insights.
• Excellent Communicator – Strong verbal and written communication skills.
• Creative Thinker – Able to craft engaging content that resonates with diverse audiences.
• Adaptability – Capable of managing multiple brands with unique voices and objectives.