Digital Marketing Strategist at Afrobeatsglobal International Limited

• Along with the design and functionality of the company’s websites, he/she shall be responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Responsible for ensuring that the website is easily found by the target audience through SEO and/or SEM
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client’s relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising need and establish best practices in digital marketing
• Responsible for managing the online presence and brand of a company using social networking tools such as Facebook, Twitter, LinkedIn and Google+
• Produce any associated offline campaign materials.
• Deliver campaign activity presentations and regular results presentations to key stakeholders
• Ensure each campaign has clear metrics as agreed with the key stakeholders and ensure that campaigns achieve an appropriate return on investment in line with business objectives
• Deliver regular optimization and monthly reporting of results against metrics, including the use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, etc.
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
• Complete competitor benchmarking for promotional activity and report regularly to key stakeholders.
• Coordinate campaign activity with marketing team including website updates, social media activity and PPC activity to deliver campaign objectives and lead generative activity.
• Develop CRM strategies for each campaign and coordinate CRM activity including communication emails, and lead management with the inside sales team.
• Build, performance manage and develop the Social Media Managers and PPC Specialist, focusing on continually improving the standard and impact of output and activity while setting clear objectives, measure outcomes and giving clear and regular feedback on progress.

Required Qualification:

• BSc in Marketing, Advertising or relevant field.
• Minimum 2 years of experience in digital marketing and advertising.

Other Selection Criteria (skills, knowledge and experience):

• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Advanced understanding of WordPress, SEO tactics, Hootsuite.
• Strong analytical skills and data driven thinking.
• Proven experience of delivering successful integrated digital marketing campaigns from concept to execution.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Sound knowledge of Mailchimp/email marketing
• The ability to work under pressure and to tight deadlines, juggling multiple projects
• Flexibility and adaptability, with experience in fast-paced environments
• Demonstrable experience leading and managing SEO, social media and digital marketing campaigns