Digital Marketing Specialist at Sproxil

Description

• We are looking for an experienced Digital Marketing Specialist to enhance our brand presence and drive lead generation.

Responsibilities

• Design all marketing materials, website content, publications, blog posts, and newsletters.
• Check for accuracy and ensure adherence to the organization’s brand architecture
• Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts, and other public relations activities
• Prepare marketing budgets for leads generation and related marketing activities;
• Create cost-effective campaigns for the company using digital marketing tools;
• Design and implement impactful lead generation campaigns, qualify leads, and transfer them to the sales team
• Ensure a consistent look and feel across all Sproxil's public marketing channels that adhere to our branding and style guidelines
• Perform industry and market research to support the sales team's efforts, sharpen lead generation campaign focus, and improve lead-to-opportunity conversion yield.

Requirements

• Degree in Marketing, Mass Communication or a related discipline
• Minimum of 3 years of experience in digital marketing
• Proven experience running Google Adwords campaign
• Experience running B2B email marketing campaigns
• Experience running LinkedIn advertising campaigns