Digital Marketing Specialist at SecureID Limited

About the job

• We are a leading smartcard manufacturing and personalization company with international certifications and the fastest growing digital solutions provider across Sub-Saharan Africa.
• We are hiring a Digital Marketing Specialist

Experience:

• A minimum of 5 years proven work experience in similar role

Qualifications:

• BSc. in Marketing, Business Management, Media, Communication, Creative Design, or any related field, professional qualification will be an added advantage.
• Exceptional understanding of consumer market behaviour, trends, and market analysis
• Working knowledge of Microsoft tools and a variety of tech platforms
• Knowledge of marketing automation systems, HubSpot, Mailchip, etc.
• Understanding of marketing automation, CRM, revenue attribution and ROI
• Proven hands-on experience in deploying, managing, and optimizing ad campaigns.
• A self-starter with the ability to work under pressure.
• Excellent written, verbal, and visual communication skills

Responsibilities:

• Propose, develop, and execute digital marketing strategies including Digital, advertising, communication, and creativity.
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Identify opportunities to meet new market segments and expand market share.
• Innovate and present new marketing platforms and strategies.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.