Digital Marketing Specialist at OnePyramid

JOB SUMMARY

• We are seeking a highly skilled Digital Marketing Specialist with a strong background in technology, specifically from Cybersecurity Consulting to join our team.
• The ideal candidate will have 5-6 years of experience in digital marketing and hold a Master's degree.
• This position is remote, the right candidate must be ready to work in the US timezone.

KEY RESPONSIBILITIES

• Create, implement, and manage comprehensive digital marketing strategies to promote cybersecurity products and services.
• Produce and oversee the creation of high-quality, engaging content tailored to the cybersecurity audience, including blog posts, whitepapers, case studies, and social media updates.
• Optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive traffic and generate leads.
• Develop and implement social media strategies to increase brand awareness and engagement across various platforms.
• Create and manage email marketing campaigns, including newsletters, automated workflows, and targeted email blasts.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and other
• relevant platforms. Provide insights and recommendations for continuous improvement.
• Work closely with the product, sales, and customer support teams to align marketing strategies with business goals and ensure consistent messaging across all channels.
• Keep up-to-date with the latest trends and best practices in digital marketing and the cybersecurity industry to ensure the company's marketing efforts remain competitive and effective.

QUALIFICATIONS

• Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 5-6 years of experience in digital marketing, preferably within the technology or cybersecurity sectors.
• Proficiency in digital marketing tools and platforms, including SEO tools (e.g., SEMrush, Moz), Google Analytics, social media management tools, email marketing software, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Must be able to work remotely and be available during USA business hours.