Digital Marketing Specialist at IBIC Investment Holdings

About the Role

• We are seeking a results-driven Digital Marketing Specialist to enhance our online presence, generate leads, and drive sales. You’ll craft impactful campaigns, manage SEO, email marketing, and paid ads, and oversee our website to ensure optimal user experience and conversions.

Key Responsibilities

• Design and execute digital marketing strategies (SEO, SEM, email, and social media).
• Manage website content and optimize for traffic and conversions.
• Run PPC campaigns and monitor performance for ROI.
• Create engaging content and manage social media channels, including TikTok.
• Track and analyze marketing KPIs, providing actionable insights.

QUALIFICATION

• Minimum of 3 years of experience in digital marketing with proven expertise in SEO, email marketing, and paid ads.
• Strong analytical skills and proficiency with tools like Google Analytics, SEMrush, and social media scheduling platforms.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Creative flair with a data-driven approach to campaign optimization.
• Solid understanding of brand management and audience engagement strategies.