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  • Posted: Aug 10, 2022
    Deadline: Aug 31, 2022
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  • HMD Nigeria (Heavy Machinery Dealership Ltd.) is a leading machinery and equipment supplier that belongs to the powerful network of HMD Africa spread across several Western African countries including Ghana, Guinea, Sierra Leone and Liberia. It was incorporated in August 2003 and is now managed by AIG (Africa International Group). HMD Nigeria has built a ...
    Read more about this company

     

    Digital Marketing Specialist

    Main Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create adapted sales offerings
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Design and implement the company's digital roadmap.
    • Create the bridge between data and the business operations to gather customer insight from the data
    • Maintaining a balance between business and technology.
    • Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
    • Problem solving:  ability to generate creative solutions to deal with operational problems remotely

    Method of Application

    Interested and qualified? Go to HMD Nigeria on forms.gle to apply

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