Digital Marketing Specialist at HMD Nigeria

Main Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create adapted sales offerings
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Design and implement the company's digital roadmap.
• Create the bridge between data and the business operations to gather customer insight from the data
• Maintaining a balance between business and technology.
• Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
• Problem solving:  ability to generate creative solutions to deal with operational problems remotely