Digital Marketing Specialist at Genesis Deluxe Cinemas (GDC)

About the Role

• We are seeking a highly creative, results-driven Digital Marketing Executive to join our growing team.
• The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

• Develop and execute effective digital marketing strategies across social media, email, SEO/SEM, and paid advertising channels.
• Manage the company’s online presence and ensure brand consistency across platforms.
• Plan, create, and publish engaging content (graphics, videos, blog posts).
• Monitor, analyze, and report on digital campaign performance using analytics tools.
• Drive lead generation efforts and optimize conversion funnels.
• Conduct market research to identify trends, audiences, and growth opportunities.
• Collaborate with internal teams to enhance marketing initiatives and campaigns.
• Manage and optimize company website content and structure.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience (2–4 years) in digital marketing, preferably in a fast-paced environment.
• Strong understanding of SEO, SEM, Google Analytics, Meta Ads, and email marketing tools.
• Demonstrated ability to create compelling content and manage social media platforms.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and meet deadlines.

Preferred Skills:

• Experience with Canva, Adobe Creative Suite, or video editing tools.
• Knowledge of CRM systems and marketing automation tools.
• Certifications in digital marketing (Google, HubSpot, Meta, etc.) are an added advantage.

Why Join Us?

• Salary: N170,000 - N350,000 / month.
• Competitive salary and benefits
• Opportunity for growth and career development
• Dynamic and supportive work environment
• Exposure to exciting digital projects across diverse industries