Digital Marketing SEO Specialist at WorkPay

Role Overview

• We are seeking an accomplished SEO Specialist to scale our digital marketing efforts and drive global brand awareness.
• This role involves developing and executing strategies to achieve ambitious SaaS revenue targets.

Key Responsibilities

• Keyword Research and Analysis: Identify and analyze relevant keywords and competitor strategies.
• On-Page SEO Optimization: Optimize website content, structure, URLs, and internal linking for target keywords.
• Content Strategy and Creation: Develop and implement a content strategy; create high-quality, keyword-rich content.
• Technical SEO: Conduct technical audits and resolve issues like broken links, slow page speed, and mobile optimization.
• Link Building: Acquire high-quality backlinks and manage the backlink profile.
• Analytics and Reporting: Track performance with tools like Google Analytics; generate SEO metric reports.
• Competitive Analysis: Monitor and analyze competitor activities to refine SEO strategies.
• Staying Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and best practices.
• Collaboration with Other Teams: Work with web developers, content creators, and marketing teams to integrate SEO best practices.
• Local SEO (if applicable): Optimize for local search queries and manage Google My Business listings.

Required Qualifications

• Proven experience in SEO and digital marketing.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced startup environment.
• Familiarity with SEO tools and best practices.