Fresh Jobs at Workpay

Role Overview

• We are seeking an accomplished SEO Specialist to scale our digital marketing efforts and drive global brand awareness.
• This role involves developing and executing strategies to achieve ambitious SaaS revenue targets.

Key Responsibilities

• Keyword Research and Analysis: Identify and analyze relevant keywords and competitor strategies.
• On-Page SEO Optimization: Optimize website content, structure, URLs, and internal linking for target keywords.
• Content Strategy and Creation: Develop and implement a content strategy; create high-quality, keyword-rich content.
• Technical SEO: Conduct technical audits and resolve issues like broken links, slow page speed, and mobile optimization.
• Link Building: Acquire high-quality backlinks and manage the backlink profile.
• Analytics and Reporting: Track performance with tools like Google Analytics; generate SEO metric reports.
• Competitive Analysis: Monitor and analyze competitor activities to refine SEO strategies.
• Staying Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and best practices.
• Collaboration with Other Teams: Work with web developers, content creators, and marketing teams to integrate SEO best practices.
• Local SEO (if applicable): Optimize for local search queries and manage Google My Business listings.

Required Qualifications

• Proven experience in SEO and digital marketing.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced startup environment.
• Familiarity with SEO tools and best practices.

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Role Overview

• We are seeking a strategic and experienced Digital Marketing Specialist to lead our paid advertising efforts.
• You will manage PPC campaigns, craft engaging ad copy, analyze campaign data, and collaborate with the marketing team to achieve pan-African goals.

Responsibilities

• Campaign Strategy and Planning: Develop and implement PPC strategies, define goals, budgets, and timelines.
• Keyword Research: Identify high-performing keywords and refine lists based on performance.
• Ad Creation and Optimization: Create and A/B test ad copy and display ads for effectiveness.
• Bid Management: Set and adjust bids to maximize ROI within budget constraints.
• Landing Page Optimization: Optimize landing pages for conversions and conduct A/B testing.
• Campaign Monitoring and Analysis: Monitor performance and adjust based on metrics like CTR, CPC, CPA, and ROI.
• Reporting and Insights: Generate performance reports and provide data-driven recommendations.
• Audience Targeting: Define and refine audience segments using demographic and behavioral data.
• Staying Updated with Industry Trends: Stay informed on PPC trends, tools, and best practices.
• Collaboration with Other Teams: Work with SEO, content, and marketing teams to align PPC with overall strategies.

Qualifications

• 5+ years managing complex PPC campaigns (Google Ads, Microsoft Ads, etc.).
• Proven success in managing large budgets and achieving significant ROI.
• Deep understanding of the African market and online advertising trends.
• Strong analytical skills and experience with attribution modelling.
• Excellent communication and project management skills.