Digital Marketing Operations Lead at Heal The Youth Foundation

Responsibilities:

• Develop and execute SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO improvements.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Implement conversion rate optimization (CRO) strategies to enhance website performance and user engagement.
• Drive organic growth strategies, leveraging content marketing, link-building, and social media engagement.
• Oversee and manage social media campaigns, ensuring brand consistency and audience engagement.
• Develop a comprehensive content strategy, including planning, execution, and distribution across multiple digital channels.
• Utilize AI-assisted tools for content creation, ensuring efficiency and scalability in article and copy generation.
• Conduct content performance analysis, using analytics tools to measure engagement, traffic, and conversion rates.
• Generate and present data-driven reports, tracking key metrics and campaign performance insights.
• Stay up to date with industry trends and emerging digital marketing technologies to enhance strategies.

Requirements:

• Proven experience in SEO, CRO, and digital advertising with measurable success.
• Strong expertise in keyword research, content strategy, and performance tracking tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Hands-on experience managing paid ad campaigns on Google, Facebook, and other digital platforms.
• Knowledge of organic growth strategies and the ability to execute link-building and audience engagement initiatives.
• Familiarity with AI-powered content creation tools and experience leveraging them for content marketing.
• Ability to analyze and interpret marketing data to drive continuous improvement.
• Proficiency in marketing automation and reporting tools.
• Excellent project management and communication skills.
• A results-driven mindset with the ability to optimize ROI on marketing efforts.