Digital Marketing Officer at Runola Nigeria Limited

Job Description

• Create and upload copy and images for the organization’s website
• Work on a wide range of projects and media, using various computer software including but not limited to Photoshop to visualize and develop innovative graphic designs that meets marketing goals.
• Write and dispatch email marketing campaigns
• Obtain input from the team, ensure designs meet organizational standards and brand expectations and express ideas accurately.
• Work independently and cooperatively on multiple projects with the team, meeting deadlines and budget constraints, and scheduling project implementation based on workload.
• Examine existing processes, identify flaws and create solutions to improve design capabilities.
• Update and maintain internal databases of designs, photography, and video.
• Contributing to team efforts by accomplishing tasks as needed.
• Collaborate, brainstorm, and strategize with the team for a wide range of materials that may include web banners, web visuals, marketing collateral, internal communication designs, newsletters, and other marketing materials.
• Translate strategic direction into high-quality design within the company's established brand identity.
• Develop concepts and execute original content determining ideal usage of colour, text, font style, imagery, and layout.
• Manage the design and uploading process of all project material, understanding best practices for using a content management system.
• Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications.
• Conduct keyword research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the website performance and make recommendations for improvement
• Contribute to company and industry blogs and manage e-communications
• Develop and integrate content marketing strategies
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Research consumer opinions and marketing strategies and propose adjustments to current strategies accordingly.

Educational Qualifications

• Bachelor's Degree in Marketing or any related discipline to functional role.
• Minimum of 3 years of relevant work experience.

As the Digital Marketing Officer, you'll need to show:

• Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
• Practical experience with Adobe Photoshop, content creation, mailchimp, google analytics, etc.
• Strong verbal and written communication skills
• Ability to research and adapt to content creation trends.
• Ability to quickly learn and process information.