Digital Marketing Officer at NOVO Car Rentals

Responsible for deploying innovative digital marketing strategies, using SEO and other techniques to generate interest in company products and services.

JOB DESCRIPTION:

• Develop and implement SEO strategies.
• Plan advertising and promotional campaigns for the company’s services on variety of media.
• Create and manage content marketing strategies and social media presence.
• Innovate and present new marketing platforms and strategies.
• Develop engaging online content including click bait, videos and graphics, and also monitor and analyze content success.
• Research competitors’ pricing and products.
• Decide on appropriate placement of ads.
• Determine what content will reach customers.
• Develop projects to create content.
• Manage email and social media marketing campaigns.
• Optimize content for the company website and social media platforms.
• Monitor key online marketing metrics to track success.

REQUIREMENTS:

• 3years proven experience as Digital Marketing Executive or similar role
• Bachelor's degree in marketing or business
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO
• Excellent interpersonal skills
• Experience executing paid social media campaigns with full understanding of all social media platforms.
• Knowledge of content management systems
• Knowledge of video and picture editing software.
• Incredible attention to detail
• Excellent communication and interpersonal skills
• Tech-savvy and intuitive