Digital Marketing Officer at Livestock247

Job Description

• Collaborate with the Head of Sales and Marketing to develop and deploy the Livestock 247 annual digital marketing plan.
• Ensure to propose innovative digital marketing campaigns in alignment with Livestock 247 overarching marketing strategy “To mitigate the spread of zoonotic diseases through the provision of fit-for-slaughter”.
• Collaborate with the graphic designer on creatives in alignment with Livestock247's business goals;
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news) to increase engagement and enhance Livestock247 online brand
• Ensure the monitoring of Search Engine Optimization, periodic review of the website and web traffic metrics
• Maintain data analytics to monitor current benchmark trends and audience preferences;
• Ensure communication with followers and queries are responded to swiftly
• Monitor and Report customer’s reviews on all platforms
• Participate in exhibitions and all other physical marketing activities.
• Propose for implementation of new features to develop brand awareness, like promotions, competitions e.t.c
• Other duties as required.

Requirements for the Role

• Candidates should possess B.Sc. Degrees with 3 - 5 years relevant work experience.
• Good written, verbal communication and analytical skills
• Proofreading and editorial skills with a good eye for detail
• Knowledge of effective social media techniques
• Tech Savvy with knowledge of software such as Adobe Creative Suite, CRM, etc
• Experience in writing engaging content for Organizations
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Knowledge of marketing principles and brand management.