Digital Marketing Officer at BlueSlip

Job Description / Responsibilities

• Own performance for Meta social ads, Google Adword, LinkedIn Ads, TikTok Ads with accountability for aggressive CAC/ROAS goals.
• Manage all SEO activities for the product set.
• Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
• Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
• Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.
• Conducting competitive research to help refine our product positioning, differentiators, and value propositions
• Analyzing learner input, applicant data, the competitive landscape, market insights, and course materials to recommend and craft target customer personas, value propositions, positioning, and key messaging
• Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketing collateral to ensure it aligns with positioning - recommend improvements
• Create campaigns,, messaging, or landing page testing recommendations specific to program personas to improve funnel efficacy
• Developing first ever templates to improve quality of outreach conversations.

NOTE: Must Reside in Lagos.