Digital Marketing Manager at Workforce Group

Location: Aswani, Lagos
Salary: N400,000 – N700,000

The ideal candidate will devise, develop and implement an appropriate online marketing and sales strategy to deliver a customer -orientated and cost-effective route to acquire products and solutions. Digital Marketing Manager must ensure that the website delivers a great customer experience.

• Develop strategies that drive customers to the corporate and E-commerce website.
• Improve the design, UX, traffic, and content of the website and social media platforms.
• Use advanced metrics to measure the success of a marketing campaign.
• Plan and execute all digital marketing, including SEO/SEM, marketing database,        email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights

Competencies:

• Content creation
• Editing and Technical skills
• Research skills
• SEO and Data Analytics skills
• Deep knowledge of sales trends

Qualifications:

• The ideal candidate should be a graduate with 10years experience preferably from FMCG.
• Must be proficient in the use of MS Office Software.
• Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends etc.)
• Must presently be a Digital Marketing Manager or equivalent position.