Digital Marketing Manager at Khenpro Global Services

Job Summary

• We are looking for a creative and results-driven Digital Marketing Manager to develop and execute online marketing strategies that drive brand awareness, engagement, and conversions. 
• The ideal candidate will be responsible for managing social media platforms, creating compelling content, analysing performance metrics, and implementing innovative digital campaigns to grow our online presence.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Create, schedule, and manage engaging content, including posts, videos, stories, and reels.
• Monitor social media trends, respond to comments, and engage with followers to build a loyal online community.
• Run paid social media campaigns and optimize performance for maximum reach and engagement.
• Plan and execute digital marketing campaigns to drive brand awareness, website traffic, and lead generation.
• Develop high-quality visual and written content for social media, email marketing, and blog posts.
• Collaborate with content creators, designers, videographers, and influencers to enhance content quality.
• Utilize SEO strategies to improve organic reach and website ranking.
• Monitor key performance indicators (KPIs) for social media and digital campaigns.
• Prepare monthly reports on engagement, reach, and ROI.
• Use tools like Google Analytics, Meta Business Suite, and social media insights to track performance and make data-driven improvements.
• Identify and collaborate with influencers and brand ambassadors to amplify reach.
• Manage online reputation, respond to reviews, and foster positive brand interactions.
• Plan and manage Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
• Implement retargeting strategies to improve conversions.
• Stay updated on digital marketing trends and competitor activities.

Requirements

• Candidates should possess an HND or Bachelor's Degree
• Proven experience in digital marketing and social media management (minimum 2-3 years).
• Strong knowledge of social media platforms, content creation, and advertising tools.
• Proficiency in Canva, Adobe Suite, Google Analytics, Meta Ads Manager, and other digital tools.
• Excellent copywriting and communication skills.
• Ability to analyze data and adjust strategies accordingly.
• Creativity, adaptability, and a passion for staying ahead of digital trends.

Preferred Skills:

• Experience in e-commerce marketing or food/QSR industry is a plus.
• Knowledge of email marketing (Mailchimp, Klaviyo, or HubSpot).
• Video editing and graphic design skills are an advantage.