Digital Marketing Manager at Fosad Consulting

Job Description
The Digital Marketing Manager will perform the following functions:

• Oversee briefing of social media copy, usage of hashtags, and alignment with brand tone of voice.
• Plan and manage social media campaigns in their entirety, then analyse and evaluate the results to see which programs were most effective.
• Work with other departments to develop social media timelines coinciding with campaigns or other brand messages.
• Oversee the execution of social community management and dialogue moderation.
• Manage the social media budget to maximise ROI and achieve business plans.
• Regularly provide reports and campaign analysis.
• Drive the process of creating dedicated marketing calendar inclusive of content, social and wider brand campaigns.
• Create informative, thought provoking, problem solving and entertaining content for all social channels to increase engagement and awareness.
• Build and maintain relationships with the wider EbonyLife family of talents, clients and ambassadors.
• Develop the infrastructure and drive the process of measuring and evaluating success across your team including monthly reports and orchestrating weekly team meetings.
• Train team on new trends, consumer behavior, upcoming technologies and other industry developments.
• Post and engage daily with our community - answering questions and continuing the conversation.
• Any other task as assigned.

Requirements

• Candidates should possess a B.Sc Degree in Marketing, Computer Science, Business or related field
• 3 - 5 years relevant work experience in digital marketing and analytics
• Good understanding of marketing principles
• Good knowledge of market research techniques and databases.
• Experience in brand and marketing strategy
• Excellent knowledge of MS office, marketing computer software and online applications (CRM tools, Online Analytics, Google AdWords etc.)
• Effective written and verbal communication skills
• A high level of attention to detail
• Ability to work effectively within a team and independently
• Good organizational skills and demonstrable ability to multi-task and adhere to deadlines
• Great people skill.