Digital Marketing Manager at Daytona 247 People's Pharmacy and Supermarket

Key Responsibilities

• Strategy Development: Creating long-term digital campaigns aligned with business goals.
• Channel Management: RunningGoogle Ads,social mediacampaigns,email marketing, and website content.
• Analytics & Reporting: Tracking performance metrics (KPIs) to measure success and improve future campaigns.
• Budget Management: Ensuring cost-effective campaign execution.
• SEO & Content: Enhancing online visibility throughsearch engine optimizationand content strategies.
• Market Research: Identifying trends and analyzing competitors.
• Campaign Management: Planning, launching, and overseeing advertising campaigns across various channels (social, email, digital, print).
• Market Research & Analysis: Identifying target audiences, analyzing consumer behavior, and monitoring competitors to adjust tactics.
• Brand Management: Ensuring consistent brand messaging and positioning.
• Budget Oversight: Managing marketing funds to maximize ROI and cost efficiency.
• Team Leadership: Hiring, training, and guiding marketing staff or external agencies.
• Collaboration: Working with sales, product development, and leadership teams to ensure cohesive efforts.

Job Requirements

• HND / BSc holder only
• Minimum of 4year experience
• Good communication skills (written and verbal)
• Good interpersonal skills.
• Attention to detail.

Essential Skills

• Analytical Skills: Interpreting data to measure campaign success.
• Creativity: Developing engaging content and concepts.
• Communication: Strong verbal and written skills for messaging and stakeholder management.
• Project Management: Managing multiple projects, deadlines, and priorities.