Digital Marketing Manager at BrandCo Nigeria Limited

Role Description

• This is a full-time on-site role for a Digital Marketing Manager at BrandCo Nigeria Limited.
• The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing strategies, web analytics, and overall digital marketing activities to promote high-street brands in the urban African market.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Certifications in Digital Marketing are a plus.
• 3-5 years of experience in digital marketing or related roles.
• Demonstrated success in managing digital campaigns, social media strategy, or e-commerce platforms.
• Social Media Marketing and Lead Generation skills
• Experience in Marketing and Web Analytics
• Strong analytical and strategic thinking abilities
• Exceptional communication and ability to collaborate effectively with cross-functional teams.
• Ability to work in a fast-paced environment
• Strong ability to interpret data and create actionable insights.
• Experience in A/B testing and optimization.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, HubSpot, Adobe Creative Suite).
• Expertise in SEO/SEM strategies and tools.
• Knowledge of social media platforms and ad management tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Email marketing expertise (e.g., MailChimp, Klaviyo).
• Familiarity with CMS platforms (e.g., WordPress, Shopify).
• Ability to craft compelling content for various digital channels.
• Proficiency in visual design tools is a plus (e.g., Canva, Photoshop).