Digital Marketing Manager at Bervidson Group

Job Summary

• We are seeking an experienced, innovative, and performance-driven Digital Marketing Manager to lead our digital marketing strategy, customer acquisition efforts, e-commerce growth initiatives, and brand visibility across all digital channels.

Key Responsibilities
Digital Strategy & Growth:

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Drive customer acquisition, retention, and loyalty initiatives across all digital platforms.
• Develop and manage annual digital marketing plans, budgets, and performance targets.
• Lead digital transformation initiatives to improve customer engagement and sales performance.

Performance Marketing:

• Plan, execute, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant platforms.
• Manage PPC, display advertising, retargeting, and conversion-focused campaigns.
• Monitor campaign performance and maximize return on advertising spend (ROAS).

Social Media Management (A KEY PLANK):

• Develop and execute social media strategies for the group.
• Create and manage content calendars across all social media platforms.
• Produce engaging content, including posts, captions, reels, videos, stories, and campaigns.
• Manage brand communities and respond professionally to customer inquiries and comments.
• Plan and execute social media advertising campaigns.
• Collaborate with sales, marketing, and operations teams to support business objectives.
• Monitor social media trends, competitors, influencers, and industry developments.
• Track, analyze and report performance metrics, and provide actionable insights.
• Create content and handle content creation activities, including photography, videography, and influencer partnerships.
• Grow followers, engagement rates, website traffic, and social commerce performance.
• Maintain consistent brand voice and luxury retail standards across all platforms.

E-Commerce & Online Sales:

• Drive traffic, lead generation, and online sales growth.
• Collaborate with retail and sales teams to develop omnichannel marketing campaigns.
• Improve website performance, user experience, and conversion rates.
• Develop strategies for abandoned cart recovery, customer reactivation, and repeat purchases.

Content & Brand Marketing:

• Handle digital content strategy across websites, blogs, email marketing, and social media platforms.
• Ensure brand consistency across all customer touchpoints.
• Support product launches, promotions, events, and seasonal campaigns.

Analytics & Reporting:

• Track, analyze, and report key digital marketing metrics and KPIs.
• Utilize data and customer insights to improve campaign effectiveness.
• Prepare monthly performance reports and strategic recommendations for management.

SEO & CRM:

• Develop and implement SEO strategies to improve organic visibility.
• Manage email marketing, CRM campaigns, and customer database growth.
• Implement marketing automation initiatives to enhance customer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
• Minimum of 5 years' experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record of driving measurable growth through digital marketing initiatives.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO, SEM, email marketing, and marketing automation tools.
• Experience managing e-commerce marketing campaigns.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and project management abilities.
• Experience in retail, fashion, luxury, FMCG, or consumer-focused industries is highly desirable.

Key Competencies:

• Digital marketing strategy
• Performance marketing
• Customer acquisition and retention
• Data analytics and reporting
• SEO and SEM expertise
• E-commerce growth
• Leadership and team management
• Innovation and creativity
• Commercial acumen
• Results orientation.