Digital Marketing Lead at Konga Online Shopping Limited

PURPOSE (A brief overview of the role)

• Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

KEY DUTIES

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with external vendors, clients etc to amplify ongoing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Daily reporting of website metrics to ensure continued growth

KNOWLEDGE/EXPERIENCE /SKILLS

• Minimum of 4-5 years experience in digital marketing
• Leadership skills with the ability to set and prioritize goals
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with A/B and multivariate experiments
• Knowledge of SEO, SEM
• Consumer and product growth strategy
• ROI Analysis, Web Analytics and Reporting
• Copywriting

QUALIFICATIONS

• BSc/MSc in Marketing or a related field