Digital Marketing Executive at Tomsey Engineering and Services International Limited

BRAND MANAGEMENT

• Build and maintain relationships with clients and key personnel within customer companies
• Manage internal and external corporate communications of the company
• Manage the company’s online brand identity, including the website and social media platforms including LinkedIn, Instagram, Twitter, Facebook, etc
• Provide and develop creative ideas/demos for online marketing
• Responsible for quarterly update of the company website
• Conduct research on industry-related topics to stay abreast with current trends within the digital space of product marketing

 SOCIAL MEDIA OPTIMIZATION

• Ensure optimal presence of company’s brand on social media platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc)
• Launch optimized online adverts of DILLS and other Tomsey products through various channels to increase company and brand awareness
• Responsible for effective online/digital marketing of DILLS and other Tomsey products and services
• Create, develop, and implement digital marketing tools and strategy 

CLIENTS RELATIONSHIP MANAGEMENT

• Maintain steady contacts with clients across all departments
• Conduct regular customer satisfaction/feedback surveys and reviews
• Conduct periodic business process reviews to ensure clients are satisfied with the quality of products and services
• Manage and maintain an up-to-date database of customers and KYC documentation
• Ensure effective management of key accounts by ensuring regular communication and maintaining records of clients
• Liaise with new and existing clients to identify service needs
• Develop and maintain partnerships with media agencies and vendors

COLLABORATION

• Log, escalate, and ensure all complaints raised by clients
• Monitor and compute a comprehensive database of competition
• Acquire insight into online marketing trends and ensure that strategies are kept up-to-date
• Be alert to changes within client companies and ensure change is effected within the company’s database
• Alert the Business Development and marketing teams to opportunities for further sales within client companies
• Generate and pass leads to the sales team and follow up on the progress
• Keep up-to-date records of all tender platforms such as; NIPEX, E-TENDERS, ETC.

CONTENT MANAGEMENT

• Provide content for all of DILLS and other Tomsey products
• Develop content strategies to grow an online community and track such growth
• Create graphic designs, videos, prints, and digital content that accurately reflects information about DILLS and Tomsey’s products
• Develop and update written content in Tomsey website / social media channels to reflect current information about ongoing and recently completed project activities that cover all the service areas to the company
• Develop a consistent brand identity for the company and establish its online presence with the Tomsey website and all its social media / online marketing channels
• Monitor and ensure regular updates on cost and other information about all DILLS and Tomsey’s products in all of Tomsey’s online marketing channels
• Ensure that all subscriptions involving e-sales and e-marketing of DILLS and Tomsey’s products are up to date

Qualifications

• Minimum of 3 years relevant experience as a digital marketer / similar role in a similar organization
• Minimum of Bachelor’s Degree/HND in any IT related, Social Sciences, Humanities, Business Administration disciplines.

Skills & Competencies

• Proficiency with Microsoft office tools e.g. PowerPoint, Excel, Word, Content Creation tools, Corel Draw, etc
• Excellent written and oral communication skills
• Technology and Social Media savvy
• Experience in B2C social media, Google Adwords, email campaign, and SEO/SEM
• Working knowledge of ad serving tools (DART, Atlas), web analytics tools (Google Analytics, WebTrends, NetInsight, etc)
• Excellent understanding of the digital marketing concepts and best practices
• Organized, thorough, and attentive to details
• Good listening and negotiations skills
• Analytical mindset and critical reasoning skills
• Superior problem-solving skills in business and everyday relationships
• Friendly and pleasant voice
• Engaging personality
• Excellent record-keeping and data entry skills
• Ability to apply critical thinking skills to resolve complex queries