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  • Posted: Sep 12, 2022
    Deadline: Oct 12, 2022
  • Rosabon Financial Services Limited is the leading Financial Intermediary and Equipment Leasing firm in Nigeria, a subsidiary of Concept Group Nigeria. Licensed by the CBN ON April 22, 1993, we have built a reputation for passionately and professionally delivering innovative and superior financial services to our growing clientele by providing value added lea...
    Read more about this company


    Digital Marketing Executive

    Duties & Responsibilities

    • Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
    • Marketing database, email and display advertising campaigns.
    • Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioral patterns as well as customer engagement and retention) of all digital
    • marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
    • Coordinate with advertising and media experts to improve marketing results.
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Develop and monitor campaign budgets.
    • Prepare accurate reports on marketing campaign’s overall performance.
    • Assist with overseeing and managing all contests, giveaways, and other digital projects.

    Job Requirements

    • Bachelors / Master's Degree in Marketing or relevant field.
    • A minimum of 3 years’ experience in a digital marketing or advertising position.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
    • In-depth knowledge of various social media platforms, best practices, and website analytics.
    • Solid understanding of HTML, CSS, and JavaScript is required.
    • Experience in setting up and optimizing Google Ad words campaigns
    • Working knowledge of HTML, CSS, and JavaScript is required
    • Highly creative with excellent analytical abilities.
    • Outstanding communication and interpersonal skills.
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends, technologies and best practices in online/digital marketing.

    Method of Application

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