Digital Marketing Executive at Digital Marketing Skill Institute

About Job

• We are in search of a skilled and result-driven Digital Marketing Ads Executive to manage and optimize our online advertising campaigns.
• The ideal candidate should have experience running and analyzing paid ad campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital channels. You will be responsible for developing ad strategies, optimizing performance, and maximizing ROI.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, etc.).
• Conduct keyword research and audience targeting to enhance campaign effectiveness.
• Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
• Develop and test ad creatives, headlines, and copy to improve engagement and conversions.
• Optimize bidding strategies and budgets to achieve the best possible results.
• Conduct A/B testing on ad creatives, landing pages, and targeting methods.
• Stay up-to-date with the latest digital advertising trends, tools, and best practices.
• Prepare and present performance reports with insights and recommendations for improvement.
• Create marketing content (design and video) to align ad campaigns with overall marketing strategies.

Requirements & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience (2+ years) in digital advertising and paid media management.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
• Strong Graphics design skills
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
• Knowledge of SEO principles and how they integrate with paid campaigns.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple campaigns and meet deadlines.
• Strong communication and collaboration skills.
• Google Ads and Meta (Facebook) Blueprint certifications are a plus.
• Attention to detail and ability to multitask.
• Ability to interpret website traffic and online customer engagement metrics.
• Must have completed NYSC
• Proven work experience as a community manager