Digital Marketing Consultant at Norak Technologies Ltd

Key Responsibilities

• Develop and implement effective digital marketing strategies aligned with the company's business goals.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X and other relevant social media platforms.
• Create and manage engaging, professional, and industry-relevant content for social media and other digital channels.
• Build and maintain a strong LinkedIn presence, including company page management, content development, networking, and B2B lead generation.
• Identify and target potential clients within relevant industries for the company's IT solutions.
• Generate qualified leads through social media, content marketing, email marketing, LinkedIn outreach, and other digital channels.
• Develop campaigns that increase brand awareness, website traffic, engagement, and lead generation.
• Research market trends, competitors, customer needs, and opportunities within the technology and software space.
• Work closely with the Sales and Business Development teamsto convert digital leads into business opportunities.
• Monitor and analyze campaign performance using relevant digital marketing analytics tools.
• Prepare regular reports on social media growth, engagement, leads, conversions, and overall campaign performance.
• Optimize digital campaigns based on performance data and market trends.
• Support the development of marketing materials, presentations, newsletters, and other promotional content.
• Stay up to date with emerging digital marketing trends, tools, platforms, and best practices.

Qualifications and Requirements

• Bachelor's Degree or equivalent qualification in Marketing, Communications, Business Administration, Mass Communication, or a related field.
• 2–3 years of proven experience in Digital Marketing, preferably within an IT, software, technology, SaaS, or B2B environment.
• Strong knowledge of LinkedIn and other major social media platforms.
• Demonstrated experience managing professional/company social media accounts.
• Strong understanding of B2B digital marketing and lead generation.
• Experience with LinkedIn prospecting and outreach is highly desirable.
• Good knowledge of content marketing, social media marketing, email marketing, SEO, and paid digital advertising.
• Ability to develop content that communicates complex IT/software solutions in a simple and engaging manner.
• Experience using digital marketing analytics and reporting tools.
• Strong written and verbal communication skills.
• Excellent research, analytical, organizational, and project management skills.
• Ability to work independently, manage deadlines, and deliver results with minimal supervision.
• Strong understanding of digital marketing metrics such as reach, engagement, CTR, leads, conversion rate, and ROI.
• Experience working with tools such as Canva, Meta Business Suite, Google Analytics, LinkedIn tools, email marketing platforms, or similar toolsis an added advantage.

The ideal candidate should be:

• Results-driven and data-oriented
• Creative and strategic
• Strong on LinkedIn and social media
• Experienced in B2B lead generation
• Comfortable marketing technology/software solutions
• A strong communicator and content creator
• Proactive and able to work independently
• Able to translate digital marketing activities into measurable business results