Digital Marketing and Website Manager at E-mmerx World Limited

KEY RESPONSIBILITIES:

Digital Marketing:

• Plan and run campaigns (email, social media, search, display) that boost awareness and applications.
• Track results, dive into metrics, and tweak campaigns for the best ROI.
• Keep our content calendar on point and collaborate with Channels team to meet deadlines.

Website Management:

• Update program information, course details, faculty profiles, and admission criteria regularly.
• Build new landing pages and features that support marketing goals.
• Monitor site performance, troubleshoot issues, and work with developers when needed.
• Publish new pages, blog posts, news items, events or team profiles.
• Archive or remove outdated content in a timely manner.
• Manage backups, SSL certificates, and domain renewals to keep the site secure and available.
• Monitor keyword rankings and organic traffic, and recommend content or technical tweaks.
• Enforce best practices around user roles, passwords, and data privacy.
• Manage timelines and communicate status updates for new features or site changes.
• Stay up-to-date on web trends, emerging technologies, and best practices.

Graphic Design:

• Create branded graphics for social posts, newsletters, blog headers, and website banners.
• Ensure a consistent look and feel across for all our Social Media channels.

Collaboration & Reporting:

• Team up with Channels Department and IT to gather content and feedback.
• Share monthly reports on website traffic, campaign performance, and design assets

Requirements:

• 3+ years of digital marketing and website management experience
• Strong knowledge of SEO, Google Ads, social media, and CMS (WordPress preferred)
• HTML/CSS skills a plus
• Excellent project management and communication skills.