Digital Marketing and Social Media / Content Creator at Chef Eros & Co

Responsibilities
Digital Marketing and Social Media responsibilities include:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.Overseeing and managing all contests, giveaways, and other digital projects.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Also, As a Content Creator, You are to:

• Research industry-related topics.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Interview industry professionals and incorporate their views in blog posts.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Update our websites as needed.
• Familiarity with SEO.
• Utilizing SEO methods to increase site traffic.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

Requirements Qualifications and Skills

• HND / B.Sc / M.Sc in Marketing or a related field.
• 3 - 7 years work experience.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns and PPC.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing.

Content Creator Requirements:

• Experience in Marketing, English, Journalism or relevant field
• Experience creating strong, engaging content.
• A portfolio of applicable outputs.
• Demonstrated excellence in writing, proofreading, and editing.
• Excellent research, organizational, and time management skills.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.