Digital Marketing and Creative Officer at Blume Nigeria Limited

Description 

• We are looking for a Digital Marketing & Creative Officer with innovative graphic skills to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities 
Graphic Design:

• Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
• Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
• Ensure designs align with brand guidelines and reflect the brand's tone and messaging.

Digital Marketing:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• designs for different digital platforms and devices to ensure a seamless user experience.

• Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
• Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
• Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Creative Strategy and Ideation:

• Contribute to the development of creative strategies and ideas for digital marketing campaigns.
• Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
• Brainstorm and present design concepts and ideas to the marketing team.

Qualifications

• Bachelor's Degree or HND in Computer Sciences, Marketing Communication, Digital Marketing or a related field.
• Ability of Graphic Design, Digital Design, Visual Communication,
• Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
• Strong understanding of design principles, typography, color theory, and layout composition.
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns