Digital Marketing Analyst at Swifta Systems

Job Description:

• We are seeking a talented Digital Marketing Analyst to join our marketing team.
• As a Digital Marketing Analyst, you will play a crucial role in driving our digital marketing strategies to enhance brand visibility and engage with our audience effectively.
• You will be responsible for creating and managing email marketing campaigns, crafting engaging social media content, and analyzing performance metrics to optimize our digital marketing efforts.

Responsibilities:

• Develop and implement digital marketing strategies to enhance brand awareness, engagement, and lead generation.
• Create and manage email marketing campaigns, including segmentation, scheduling, and performance tracking.
• Monitor and analyze social media platforms to identify trends, insights, and opportunities for content optimization.
• Produce compelling social media content, including posts, stories, and multimedia assets, aligned with brand voice and objectives.
• Engage with followers, and respond to comments, messages, and inquiries across various social media channels.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on email marketing and social media engagement.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), and design tools (e.g., Canva)
• Strong written and verbal communication skills, with the ability to craft engaging content for different digital channels.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinking and problem-solving skills to drive innovative marketing campaigns.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with design tools (e.g., Canva) is a plus.
• Knowledge of SEO principles and Google Analytics is preferred.