Digital Marketing Analyst at Project Growth

Key Responsibilities:

• Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.
• UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.
• Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.
• Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.
• Cross-Functional Collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.

Secondary Responsibilities (Preferred, but not essential):

• Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.
• Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.
• Asset Organization: Manage and organize raw content and digital assets for future campaigns.

What Success Looks Like:

• Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.
• Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.
• Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.
• Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.
• Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.

Qualifications:

• Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.
• Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.
• Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.
• Detail-Oriented: Highly organized, with strong attention to detail in managing data and digital assets.
• Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.
• AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.
• Brand Management (Nice to have): Ability to ensure brand consistency across all digital marketing assets is a plus.