Digital Marketer at Vasiti Dotcom

Job Descriptions

• SEO, SEM, SMM, Email marketing and analytics reporting.
• Managing marketing campaigns across multiple channels, search, display through various social media channels.
• Vetting and testing new media opportunities including assessment of potential traffic sources and negotiation of pricing/terms.
• Launching new campaigns which include implementing, tracking and designing the appropriate campaign structure, creative ad development/approval, monitoring campaign performance and making necessary adjustments.
• Optimization of campaigns which includes Ad landing page testing, targeting, segmentation and optimization, bid/pricing optimization.
• Campaign analysis which includes the design, execution, analysis of AB tests, applying knowledge of basic statistics to assess validity of results with the use of SQL and excel.
• Managing and supervising activities of your subordinates in your department.
• Advising the management on all issues concerned with digital marketing.
• Monitor the activities of all Vasiti social media channels and making timely recommendations and improvement strategies.
• Carrying out effective research on issues concerned with digital marketing when required.
• Preparation of reports for all activities concerned with digital marketing.
• Help achieve a visible and reputable online presence while ensuring virality is built into every strategy.
• Monitor marketing strategies to determine and optimize Return on Investment and fuel revenue growth.
• Develop and manage the online brand strategy of the business.
• Generally advice the business on social media and marketing trends and best practices.