Digital Marketer / Social Media Manager at Premium Human Resource Solution Limited

Job Summary

• We are looking for a creative and tech-savvy Digital Marketer / Social Media Manager to lead our online marketing efforts and drive brand awareness, engagement, and lead generation across digital platforms.
• The ideal candidate will be passionate about real estate and construction, with a strong understanding of digital marketing trends, analytics, and audience targeting.

Key Responsibilities
Digital Marketing Strategy & Execution:

• Develop and implement comprehensive digital marketing strategies to promote real estate listings, construction services, and brand positioning.
• Run paid advertising campaigns (Google Ads, Meta Ads, etc.) to generate qualified leads.
• Track campaign performance using analytics tools and optimize for ROI.
• Manage email marketing campaigns, newsletters, and automated funnels.

Social Media Management:

• Manage and grow the company’s presence on Instagram, Facebook, LinkedIn, Twitter, and TikTok.
• Create, curate, and schedule engaging content including graphics, reels, videos, and blog posts.
• Monitor social media trends and adjust strategy to improve engagement and visibility.
• Respond to comments, messages, and inquiries promptly and professionally.

Content Creation & Brand Management:

• Collaborate with graphic designers and photographers/videographers to create high-quality content for listings, project updates, and promotions.
• Ensure consistent brand voice, aesthetics, and messaging across all platforms.
• Manage the website content and updates to reflect new properties and projects.

Analytics & Reporting:

• Monitor KPIs such as engagement rate, reach, conversion rate, and ad performance.
• Provide monthly reports with insights and actionable recommendations for growth.
• Use SEO and keyword strategies to increase online visibility and traffic.

Requirements:
Education & Experience:

• B.Sc Degree in Marketing, Mass Communication, Digital Media, or related field.
• 2–4 years of hands-on experience in digital marketing or social media management, preferably in real estate, construction, or related industries.

Skills & Competencies:

• Strong knowledge of Meta Business Suite, Google Ads, SEO, Canva, and email platforms (e.g., Mailchimp, Mailerlite).
• Proficiency in content writing and basic graphic design.
• Good photography and video editing skills are an added advantage.
• Analytical mindset with the ability to use tools like Google Analytics, Meta Insights, etc.