Digital Marketer at Prixair

Job Description

• The Digital Marketer is responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and lead generation.
• This role involves managing digital channels such as social media, search engines, email, and websites to achieve business objectives and improve the company’s online presence.
• The ideal candidate should be data-driven, creative, and proficient in using various digital marketing tools and platforms.

Key Responsibilities
Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Conduct market research and competitor analysis to identify trends and opportunities in digital marketing.

Content Marketing:

• Create, curate, and manage engaging digital content for websites, blogs, social media, and email campaigns.
• Collaborate with designers and content creators to produce high-quality visuals and copy.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Optimize website content for SEO to increase organic search rankings and drive web traffic.
• Manage pay-per-click (PPC) campaigns across search engines to maximize visibility and ROI.

Social Media Management:

• Develop and manage social media marketing strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Monitor social media trends, engage with followers, and analyze performance metrics to improve engagement.

Email Marketing:

• Design and execute targeted email campaigns to nurture leads and retain customers.
• Monitor and report on email campaign performance, optimizing for open rates, click-through rates, and conversions.

Data Analysis and Reporting:

• Use analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on digital marketing performance.
• Analyze customer behavior and campaign metrics to refine strategies and increase ROI.

Paid Advertising (PPC):

• Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and adjust ad performance to maximize return on ad spend (ROAS).

Website Management:

• Work with web developers to ensure the website is user-friendly, optimized for SEO, and supports marketing goals.
• Oversee landing page design and conversion rate optimization (CRO) initiatives.

Conversion Rate Optimization (CRO):

• Test and implement strategies to improve conversion rates on websites, landing pages, and digital ads.
• A/B test marketing campaigns and digital assets to optimize performance.

Collaboration and Teamwork:

• Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing strategies with overall business objectives.
• Stay updated with the latest trends in digital marketing and suggest innovative approaches.

Key Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field with 3 - 4 years experience.
• Proven experience in digital marketing with a portfolio of successful campaigns.
• Strong understanding of SEO, SEM, social media, and PPC advertising.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Excellent communication, analytical, and project management skills.
• Creative thinking and problem-solving ability.
• Ability to adapt to a fast-paced, dynamic environment.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp). Knowledge of HTML/CSS and basic web development.
• Familiarity with graphic design tools like Adobe Creative Suite or Canva.